In the competitive SaaS world, the way you present your product can make the difference between capturing a potential customer’s attention or losing them forever. Static screenshots and long videos are no longer enough because buyers expect interactive, relevant, and personalized experiences from the first click.
If you are evaluating demo platforms, you will surely come across two names that stand out: Karumi and Demostack. Both promise to help you create immersive product experiences that drive conversion, but each does so from a different approach.
So, which is the right option for your team? In the following article, we will analyze the most significant differences between Karumi and Demostack, whether regarding their philosophy, customization capacity, scalability, and the real impact they can generate in the sales process.
Comparison Table: Karumi.ai vs. Demostack
Dimension | Karumi | Demostack |
|---|---|---|
Demo type | Agentic demos powered by an AI agent that guides the experience in real time. | Clone-based or "sandbox" demos focused on controlled, narrative-driven storytelling. |
AI usage | Autonomous AI that understands the real interface and responds live to user questions. | AI used for data generation, anonymization, and editing—not as a live autonomous agent. |
User interaction | Conversational experience where users can ask questions at any moment. | Interactive navigation through cloned environments or predefined interactive flows. |
Product updates | Automatically reflects UI changes and new features without rebuilding flows. | Requires manual updates or re-cloning when the product interface changes. |
Setup time | Fast and automated setup as the agent learns the application directly. | Requires a longer process of cloning, data editing, and environment staging. |
Lead qualification | Automatically captures intent signals and qualifies leads during the interaction. | Provides engagement data and behavioral insights for sales team follow-ups. |
CRM integration | Syncs interaction data and lead insights directly into CRM systems. | Integrates with CRM and marketing tools to track demo engagement and usage. |
Security | Meets enterprise standards including SOC 2, GDPR, and ISO 27001. | Complies with enterprise security standards such as SOC 2 Type II and GDPR. |
What is Karumi?
Karumi is an AI powered product demo platform that allows you to create agentic demos. These are autonomous experiences where an AI agent guides the user through the software in real time without the need for prerecorded videos or live demonstrations.
Artificial intelligence interprets the actual product interface, navigates its functions, and explains workflows interactively. Additionally, users can ask questions at any time, and the agent responds by using the product directly as visual support.
Thanks to this approach, companies can offer personalized demos available 24 hours a day. These demos are adapted to the customer journey, showing the most relevant information based on their needs and interests.
Key features of Karumi
Real time agentic demos: an AI agent guides the demonstration by navigating the actual product interface, showing features, and answering questions just like a sales representative would.
24 hour availability: prospects can start a demo at any time without depending on schedules or scheduled meetings.
Real time customization: the agent adapts the journey and messages based on the profile, sector, and interests of the user, creating a relevant experience for each visitor.
Multilingual support: the AI interacts in several languages, eliminating linguistic barriers and facilitating international expansion.
Automatic product updates: the demo always reflects the most recent version of the software without having to manually redo the flows.
Automatic lead qualification: during the interaction, the system analyzes the prospect’s behavior and detects signals of interest.
CRM integration: the data and metrics generated during the demo are automatically synchronized with tools like Salesforce or HubSpot, facilitating tracking and analysis by the sales team.
Security and regulatory compliance: Karumi complies with the most recognized security and data protection standards, including SOC 2, GDPR, and ISO 27001.
What is Demostack?
Demostack is a platform designed for sales and marketing teams that allows them to create personalized interactive demos without depending on developers or technical teams. The tool offers different formats, such as cloned environments, guided tours, and interactive sandboxes, making it easy to show the product in a realistic yet fully controlled environment.
It is designed to help companies present the value of their product consistently throughout the sales cycle. Teams can adapt each demo to different customer profiles and analyze how prospects interact.
Key features of Demostack
No code demo creation: allows building personalized product experiences without depending on technical support or developers.
Cloned environments and interactive layers: offers the possibility of replicating the actual product interface or overlaying interactive elements on the application for high fidelity demos.
Interactive sandboxes: prospects can explore the product in safe and controlled testing environments.
Integrated analytics: provides data on the use, interaction, and performance of each demo to optimize the commercial strategy and lead management.
GTM tool integrations: connects with CRMs, marketing platforms, and other go to market tools to synchronize data and facilitate lead tracking.
Team collaboration: allows multiple users to co create, edit, and manage demos within a shared space.
Security and compliance: complies with security and privacy standards such as SOC 2 Type II, GDPR, and CCPA.
Karumi vs. Demostack: which one should you choose?
The choice between Karumi and Demostack will depend on your needs and the type of demos you want to create. Each platform has a unique focus and its own advantages.
In this section, we will see the most important differences between them to help you choose the one that best fits your needs.
Choose Karumi if:
Your primary goal is to convert leads in real time using interactive demos in live video calls.
You need highly personalized and adaptive demos that automatically adapt to the prospect’s profile.
You want to automate lead qualification and register them in your contact management system without the need for manual intervention.
Your team works with customers who speak different languages and requires multilingual support during demonstrations.
You want your demos to always show the most recent version of your product without having to reconfigure or record them again.
You want to help the sales team in complex stages of the funnel, such as demonstrating advanced or technical functions.
Choose Demostack if:
You want your sales and marketing teams to be able to create personalized visual demos without the need for engineering or technical assistance.
You need to create high fidelity demos that show the product with a look and behavior very similar to the real product.
You want to create cloned environments or interactive sandboxes where prospects can interact with the product.
You want to create guided tours or embedded demos to capture leads before a sales call.
You are looking for detailed analysis to understand how prospects interact with your demos.
You want to integrate your demos with tools like CRM and GTM solutions to centralize data and measure impact on the pipeline.
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