In today’s SaaS market, the way you present your product can make or break the difference between securing a second meeting or losing the prospect forever. Static screenshots and long videos are no longer enough. Buyers expect interactive experiences that feel real, relevant, and tailored to their needs from the very first click.

If you are evaluating demo platforms, you will likely come across two names in your search. Karumi and Walnut both promise to help you create engaging product experiences that drive conversion. However, each approaches that goal in a fundamentally different way.

So, which is the right choice for your team? In this article, we break down the main differences between Karumi and Walnut, from their product philosophy to their level of customization, scalability, and actual impact on your sales process.

Comparison Table: Karumi.ai vs. Walnut

What is Karumi?

Karumi is a product demo platform powered by artificial intelligence that allows you to create agentic demos. These are autonomous experiences where an AI agent guides the user through the software in real time without the need for recorded videos or live demonstrations.

The AI interprets the actual interface of the product, navigates through its features, and explains workflows interactively. In addition, users can ask questions at any moment and the agent responds using the product itself as visual support.

Thanks to this approach, companies can offer personalized demos that are available at any time throughout the entire customer journey.

Key features of Karumi

• Agentic demos in real time: an AI agent guides the demonstration by navigating the actual product interface while showing features and answering questions just like a sales representative would.

• Availability 24/7: prospects can start a demo at any time without depending on calendars or scheduled meetings.

• Personalization in real time: the agent adapts the journey and the messages according to the profile, sector, and interests of the user to create a relevant experience for every visitor.

• Multilingual support: the AI interacts in several languages, which facilitates international expansion and removes language barriers.

• Automatic product updates: the demo always reflects the most recent version of the software without the need to manually redo flows.

• Automatic lead qualification: during the interaction, the system analyzes the behavior of the prospect and detects signals of interest.

• Integration with CRM: the data and metrics generated during the demo sync automatically with tools such as Salesforce or HubSpot.

• Security and regulatory compliance: Karumi complies with recognized standards for security and data protection such as SOC 2, GDPR, and ISO 27001.

What is Walnut?

Walnut is a platform specialized in the creation of interactive and personalized demos that allow prospects to explore software in a practical and autonomous way. It is designed so that sales, marketing, and customer success teams can generate engaging experiences without relying on recorded videos or live presentations.

The tool facilitates the adaptation of each demo according to the profile, sector, or use case of the prospect. Additionally, teams can access detailed data on how users interact with each demo, which helps them better understand their behavior, identify sales opportunities, and improve their commercial process with greater precision.

Key features of Walnut

• Interactive demos with no code: this allows for the creation of realistic product demonstrations without the need for technical knowledge, which speeds up the launch of new experiences.

• Personalization according to the profile: visual elements and content adapt to the sector, role, or needs of the user so that every demo is relevant.

• Guided or free exploration: it offers tours step by step and the possibility for prospects to navigate the demo autonomously.

• Artificial intelligence for personalization: the AI automatically adjusts texts and visual elements within the demo to optimize the experience for the user.

• Integrated analytics: it provides detailed metrics about user interaction and points out the parts that generate the most interest.

• Integration with sales and marketing: it connects with CRMs and marketing automation platforms so that lead data flows smoothly.

• Enterprise level security: it complies with security and privacy standards such as SOC 2 Type II, GDPR, and CCPA.

➡️​ Read our dedicated article to discover the best alternatives to Walnut.

Karumi vs. Walnut: which one should you choose?

Karumi and Walnut are two powerful platforms for creating interactive demos but they work in different ways. Choosing the right one depends on your needs, your team, and how you want to show your product.

Choose Karumi if:

• You want to convert leads in real time using AI agents that answer questions and objections instantly during the demo.

• You need a highly adaptive solution that dynamically changes the flow of the demo based on the questions from the user.

• You want to automate lead qualification by recording every interaction and signal of intent directly in your CRM.

• Your company manages global customers and requires fluid multilingual support without manual translation setups.

• You want your demos to stay updated automatically with the most recent version of your interface.

• Your sales team needs to filter the genuine interest of prospects before a human representative intervenes.

• You prefer technology that is native to AI where artificial intelligence is the main engine of the user experience.

Choose Walnut if:

• You want to create interactive and personalized demos without the need for coding.

• You look to offer guided experiences or allow users to explore freely.

• You need to share the demos easily on websites, emails, or personalized hubs.

• You are interested in analyzing how users interact with each demo and which parts generate more interest.

• You want to accelerate the creation of demos with the help of artificial intelligence.

• You need to cover different stages of the commercial process from lead acquisition to onboarding.