Product demos directly influence how users understand a product and whether they decide to move forward in the purchasing process. In this landscape, Karumi and Arcade are two solutions for creating highly visual product demos, yet they take clearly different approaches. While they might seem similar at first glance, the experience they offer and the types of teams they are designed for are not the same.

The difference lies not only in their features but also in how and why they are used within the funnel. Depending on whether your goal is to support the sales team, generate on-demand demos, or improve user activation, one tool may be a better fit than the other.

In this article, we dive deep into Karumi vs. Arcade to help you understand their key differences, strengths, and ideal use cases. This way, you can make a more informed decision that aligns with your product goals.

Comparison Table: Karumi.ai vs. Arcade

What is Karumi?

Karumi.ai is a platform that allows you to create AI-driven agentic demos capable of autonomously guiding users through a product. Using AI, the tool interprets the software's actual interface and generates interactive demos that explain flows, features, and use cases—all without the need for video recordings or live sessions.

This AI-based approach ensures that demos adapt to the user's context and follow a logical path based on the specific goal being showcased. For product and sales teams, this means scaling demonstrations without losing clarity or control, offering on-demand experiences that work effectively for sales cycles, onboarding, and user activation.

Additionally, Karumi allows users to ask questions or raise objections during the demo. An AI agent then responds interactively by navigating the product interface directly to resolve any doubts. Thanks to its multilingual support, questions can be asked in various languages, and the AI will respond naturally in the user's own language, making the experience inclusive and accessible for global teams.

Key features of Karumi

• AI video call agent: a virtual agent joins video calls with prospects to guide product demos in real time—navigating the interface, showcasing features, and answering questions just like a human sales representative.

• 24/7 availability: demos are no longer dependent on sales reps' schedules or time zones. The agent can assist any prospect at any time, ensuring no sales opportunities are missed.

• Real-time personalization: during the demo, the agent adjusts the presentation and content based on the prospect's profile, industry, or specific needs, making every demo unique and relevant.

• Multilingual support: the agent can interact in multiple languages, adapting to the prospect's native tongue. This allows you to reach global customers without communication barriers.

• CRM integration: all demo data and outcomes automatically sync with tools like Salesforce or HubSpot, maintaining a complete record for follow-up and analysis by the sales team.

• Lead qualification: while guiding the demo, the agent gathers data on the prospect (interests, behavior, questions) and determines their level of interest, providing valuable insights for the sales team.

• Automatic product updates: the agent "self-trains" on software changes and new features, ensuring it always showcases the most recent version of the product without requiring manual intervention.

• Security & compliance: Karumi complies with recognized security and privacy standards, ensuring that prospect and demo data are handled securely and in accordance with regulations (SOC 2, GDPR, ISO 27001).

What is Arcade?

Arcade is a no-code platform that allows you to create interactive demos and product content. With its visual editor, marketing, sales, and product teams can capture application flows, add callouts, and publish self-guided demos that are ready to share with customers.

Additionally, Arcade also leverages AI, but in this case, it is primarily used to generate voiceovers, videos, and graphics. This makes demos more engaging and professional without relying on designers. It also integrates with CRMs and analytics tools, enabling teams to measure user interaction and generate leads efficiently.

Key features of Karumi

• Interactive screen capture: allows you to record product flows and transform them into demos where users can click and explore the interface on their own.

• Self-guided demos: prospects or customers can navigate the demo at their own pace, following interactive steps without the need for a live presenter.

• No-code visual editing: Teams can easily create and modify demos using a drag-and-drop visual editor.

• Tooltips and hotspots: you can insert text, buttons, and interactive elements within the demo to guide the user effectively.

• AI content generation: allows for adding AI-powered voiceovers, videos, and custom graphics, making demos more engaging and professional.

• Detailed analytics: the platform collects data on how users interact with the demo, which features they explore, and how much time they spend on each section.

• CRM integration: Arcade connects with various CRM software, allowing for the automatic synchronization of demo interaction data, lead generation, and streamlined follow-ups within the sales funnel.

Karumi.ai vs. Arcade: which one should you choose?

Choosing the right tool for your product demos depends on your goals, your team, and how you want users to interact with your software. Karumi.ai and Arcade offer distinct approaches, and in this section, we help you determine which one best fits your needs.

Choose Karumi if:

• Your primary goal is to convert leads in real time through interactive demos during live video calls.

• You need demos that are personalized and adaptive, automatically adjusting to the prospect's profile and context.

• You are looking to automate lead qualification and log interactions directly into your CRM.

• Your team manages global clients and requires multilingual support during demonstrations.

• You want your demos to always be up to date with the latest version of your product without having to redo them manually.

• Your goal is to support the sales team during complex phases of the funnel, facilitating product demonstrations that involve advanced or technical features.

Choose Arcade if:

• You need to create self-guided demos or interactive content that users can explore on their own.

• Your marketing or product team wants to quickly publish interactive material without the complexity of organizing live demos.

• You want to collect basic user interaction data and generate leads from pre-recorded demos.

• You need reusable content for marketing campaigns, onboarding, or internal documentation.

• You are looking for an easy-to-implement solution that doesn't require complex configurations or team training.