In today’s B2B SaaS ecosystem, product demos sit at the core of sales and marketing strategies. How quickly a user grasps a software’s value determines whether or not they’ll move forward in the buyer’s journey.

Both Karumi and Consensus are powerful solutions for scaling product demos, yet each tackles the challenge from a different angle. While one bets on real-time, AI-driven autonomous experiences, the other facilitates interactive, automated demos that let prospects explore the product at their own pace.

Comparison Table: Karumi.ai vs. Consensus

What is Karumi?

Karumi is an innovative platform designed to create agentic demos, where an AI agent showcases the product in real time and adapts to user interactions. Unlike traditional capture-based demos, the agent understands the interface, navigates the software, and responds dynamically to the visitor's questions.

This solution empowers sales teams to offer personalized demos 24/7, turning every demonstration into a conversational experience where the product effectively presents and explains itself.

Key features of Karumi

• AI-driven live demos: a virtual assistant conducts the demo in real time, interacting with the product interface and answering user questions naturally, just as a sales representative would.

• 24/7 access to personalized demos: prospects can launch a demo at any time, eliminating friction related to scheduling, time zones, or team availability.

• Real-time personalization: the agent automatically adapts the demo flow and messaging based on the user's profile, industry, and specific interests.

• Integrated multilingual support: the AI understands and communicates natively in multiple languages, making international scaling effortless.

• Always up-to-date demos: the agent automatically incorporates new product features, ensuring content never becomes outdated.

• Intelligent lead qualification: during the interaction, the AI analyzes behavioral signals and intent to evaluate prospect quality.

• Direct CRM integration: data and metrics generated during the demo sync automatically with platforms like Salesforce and HubSpot.

• Security and compliance: Karumi complies with major security and data protection standards, including SOC 2, GDPR, and ISO 27001.

What is Consensus?

Consensus is an intelligent demo platform designed to let prospects explore products autonomously and on-demand. Its core focus is dynamic personalization, where the demo content automatically adapts to display only the information relevant to each user's specific interests.

The platform is built for teams that need to engage multiple personas within a single organization. It facilitates stakeholder alignment by delivering value-based messaging tailored to each unique audience.

Key features of Consensus

• Interactive on-demand demos: allows users to discover the software at their own pace without relying on static presentations.

• Prospect-driven personalization: content adjusts dynamically based on the user's responses and context at the start of the demo.

• Behavioral analytics: tracks which demo sections generate the most interest and how much time users spend on each part.

• Focus on group decision-making: facilitates complex sales cycles with multiple stakeholders by personalizing the experience for each specific role.

• Optimized AI usage: leverages AI to adjust pre-configured paths, though without the use of live agent interaction.

• GTM synchronization: integrates with leading CRMs and marketing platforms to maintain a seamless lead data flow.

• Enterprise-grade security: meets the highest international privacy standards, including SOC 2 Type II and GDPR.

➡️​ Read our dedicated article to discover the best alternatives to Consensus.

Karumi vs. Consensus: which one should you choose?

The choice between these two platforms depends on whether you are looking for an active, AI-guided conversation or a highly personalized, self-paced exploration tailored for buying committees.

Choose Karumi if:

• You want to convert leads in real-time using AI agents that handle questions and objections instantly during the demo.

• You need a highly adaptive solution that dynamically changes the demo flow based on the user's questions.

• You want to automate lead qualification by logging every interaction and intent signal directly into your CRM.

• Your company manages global clients and requires fluid, multilingual support without the need for manual translation setups.

• You want your demos to stay updated automatically with the latest version of your UI.

• Your sales team needs to vet genuine interest from prospects before a human representative joins a call.

• You prefer an AI-native technology where artificial intelligence is the core engine of the user experience.

Choose Consensus if:

• Your priority is offering a self-guided discovery experience where the user feels no pressure from active assistance.

• You want the system to cut through the clutter and display only the information the user has specifically indicated as interesting.

• You need granular engagement metrics regarding which specific parts of a static flow capture the most attention.

• You prefer an automated pre-sales approach based on optimizing predefined paths rather than live reasoning.

• You need to automatically sync behavioral and intent data with your CRM or marketing stack.