Today, product demos play a vital role in the go-to-market (GTM) strategies of B2B SaaS companies. As buyers increasingly expect more interactive, personalized, and self-serve experiences, more and more teams are turning to demo platforms to showcase their products frictionlessly.

Karumi and Navattic are two solutions designed to help teams scale their product demos, but they do so using very different approaches. Beyond their shared goal, they represent two distinct ways of understanding the product demo as a growth lever.

In this article, we will compare Karumi and Navattic, analyzing their main differences and key features. The goal is to help you decide which platform is the best fit for your product, your team, and your go-to-market strategy.

Comparison Table: Karumi.ai vs. Navattic

What is Karumi?

Karumi.ai is an AI powered product demo platform that enables the creation of agentic demos. These are autonomous experiences capable of guiding users through a product without human intervention. Instead of relying on recorded videos or live demos the AI interprets the actual software interface and leads the user through various workflows and features interactively. It explains each step based on the specific goal of the showcase.

During the demo the interaction is not limited to following a predefined path. Users can jump in at any time to ask questions or express doubts and the AI agent responds by using the product interface as visual support. Furthermore the multilanguage capabilities of the platform allow these interactions to take place in different languages. This expands the reach of demos to international markets and teams.

This approach allows teams to scale their product demos and offer them on demand without being tied to calendars or requiring additional resources. Karumi can be used across various stages of the customer journey including lead generation and product evaluation and initial onboarding.

Key features of Karumi

• AI agents in video calls: a virtual assistant guides the demo in real time while navigating the interface and showing features and answering all prospect questions just like a human sales representative would.

• Round the clock availability: demos are available at all times. This allows prospects to explore the product whenever they want without relying on calendars or scheduled meetings.

• Hyper personalization of the demo: the agent adapts what is shown and how it is presented based on the user profile and industry and interests.

• Multilingual support: interactions can take place in different languages which removes language barriers and facilitates demos for international customers.

• Automatic lead qualification: while guiding the demo the agent collects information about prospect behavior and questions.

• CRM integration: data generated during the demo syncs automatically with CRM platforms such as Salesforce or HubSpot.

• Automatic product updates: the agent adjusts to software changes and new features. This ensures demos always reflect the latest version without manual intervention.

• Security and compliance: Karumi complies with recognized security and privacy standards like SOC 2 and GDPR and ISO 27001. This ensures that prospect data and demos are managed safely and legally.

What is Navattic?

Navattic is a platform that allows for the creation of interactive product demos without needing any code. It is designed so that marketing and sales teams can showcase the product dynamically. This gives prospects the chance to explore it at their own pace and autonomously.

The tool enables the construction of guided tours and sandbox environments that faithfully reflect the actual product experience. This makes the demo much more engaging and personal than a video or a traditional presentation.

Additionally Navattic makes it easy for each demo to adapt to different types of audiences by showing relevant content based on the prospect profile. This helps make the experience more personalized and memorable.

Key features of Navattic

• No code demo creation: this allows for the building of interactive demos without programming by using a visual editor that captures real application states like hover effects and animations and scrolling.

• Visual content editing: teams can modify text and images and data directly in the demo without the need for developers.

• AI for visual support: the artificial intelligence in Navattic is used only for visual aspects of the demos such as generating content or editing text or images. The AI is not used as an autonomous agent that guides the demo by itself.

• Sharing and embedding demos: users can share customizable links or embed them in websites or campaigns to make prospect access easier.

• Dynamic personalization: this allows for the use of variables and the customization of demo content based on user or audience attributes.

• Identification and interaction metrics: the platform allows for measuring user interaction with the demo by identifying who is viewing it and how they navigate through it.

• Integrations: Navattic allows for connecting demos with different CRM and analytics and marketing tools. It is also possible to send interaction data to other systems using webhooks or custom scripts.

• Security and compliance: Navattic is committed to data protection and holds SOC 2 Type II certification.

➡️​ Read our dedicated article to discover the best alternatives to Navattic.

Karumi vs. Navattic: which one should you choose?

Choosing between Karumi and Navattic depends on your goals and the way you want users to experience your product. Both tools help you scale your demos although they offer very different ways to engage potential customers.

Choose Karumi if:

• Your main goal is to convert leads in real time through interactive demos during video calls with an AI agent that guides and answers questions just like a human representative.

• You need highly personalized and adaptive solutions where the demo automatically adjusts to the profile and context of every user.

• You want to automate lead qualification and record interactions directly in your CRM without extra manual work.

• Your team works with global clients and requires multilingual support directly within the demo interactions.

• You want the demo to always show the most up to date version of your product without the need to record or reconfigure content again.

• Your sales team needs to better filter and qualify prospect interest before jumping in.

Choose Navattic if:

• You want to empower your marketing team to create interactive tours and sandbox environments without writing any code.

• Your priority is providing a self paced experience where prospects can explore the software freely on your website or through shared links.

• You prefer a tool that focuses on visual editing and content creation where AI helps with copy and images rather than acting as a live agent.

• You need to build structured product walkthroughs that guide users through specific features in a consistent and predictable way.

• Your strategy relies on embedding demos in landing pages or email campaigns to increase engagement and click through rates.

• You want to track detailed interaction metrics to see exactly which parts of the product interest your users the most.