Choosing the right tool for creating product demos can make all the difference in how users understand and perceive your software. Karumi and Supademo are two popular solutions in this space, but they take very different approaches to interactive demos.

While both platforms aim to drive product adoption and accelerate decision-making, they do so from different angles. This impacts the end-user experience as well as how product, sales, and marketing teams leverage the tools.

In this article, we’ll explore the key differences between Karumi and Supademo. We’ll dive into how each platform builds demos and how users engage with them, helping you decide which one is the best fit for your needs.

Comparison Table: Karumi.ai vs. Supademo

What is Karumi?

Karumi is an AI-powered product demo platform that enables the creation of agentic demos, autonomous experiences that guide users through software without the need for pre-recorded videos or live demonstrations. The AI interprets the actual interface and explains workflows, features, and use cases interactively.

Users can ask questions at any time, and the AI agent responds using the product as a visual aid. Thanks to its multilingual support, the experience is accessible to global teams.

With this approach, demos can be easily scaled and delivered at any moment, covering the entire customer journey—from attracting new leads to supporting user onboarding.

Key features of Karumi

• Real-time agentic demos: a virtual agent guides the product demo by navigating the interface, showcasing features, and answering questions just like a sales representative would.

• 24/7 Availability: prospects can start demos at any time without relying on calendars or scheduled meetings.

• Real-time personalization: the agent answers all prospect questions and tailors the demo based on their profile, industry, and interests. Every experience feels unique and relevant.

• Multilingual support: the agent interacts in multiple languages, removing language barriers and enabling demos for international clients.

• CRM Integration: all demo data and metrics sync automatically with CRM tools like Salesforce or HubSpot.

• Automated lead scoring: while guiding the demo, the agent gathers data on prospect behavior and evaluates their interest and purchase potential.

• Automatic product updates: the agent adapts to changes and new features, ensuring the demo always showcases the most recent version of the software.

• Security and compliance: Karumi adheres to recognized security and privacy standards such as SOC 2, GDPR, and ISO 27001, ensuring secure and legal data handling.

What is Supademo?

Supademo is a no-code platform that allows users to create interactive product demos. These demos are guided and customizable, providing prospects with an experience that closely mimics using the actual product.

The platform helps marketing and sales teams scale demonstrations, generate qualified leads, and deliver personalized experiences throughout the customer journey.

Supademo offers consistent, easy-to-share demonstrations. Each demo showcases the product clearly and effectively, without the need for live meetings or additional resources.

Key features of Supademo

• Personalized and interactive experiences: the platform allows for the use of dynamic variables and conditional branching to tailor each demo to the prospect's profile and needs.

• Flexible demo formats: you can create presentations using HTML captures, videos, screenshots, or hybrid combinations depending on the use case.

• Limited AI usage: artificial intelligence is primarily applied to text generation, voiceovers, and translations, without featuring an autonomous agent that interacts directly with prospects.

• Integration with other tools: it offers native integrations with major sales and marketing software to streamline lead management and data flow.

• Detailed metrics and tracking: it provides comprehensive analytics on engagement, drop-off rates, and conversion performance for each demo.

• Centralized collaboration: shared workspaces allow multiple team members to develop and manage demos collectively.

• Enterprise-grade security and privacy: Supademo complies with international security and privacy standards, including SOC 2 Type II, GDPR, and CCPA.

➡️​ Read our dedicated article to discover the best alternatives to Supademo.

Karumi vs. Supademo: Which one should you choose?

Choosing between Karumi and Supademo depends on your specific goals and how you want users to experience your product. Both tools allow you to scale your demo efforts, though they offer very different ways to engage prospects.

Choose Karumi if:

• Your primary goal is real-time conversion: you want to convert leads through interactive demos led by an AI agent that guides the process and answers questions just like a human representative.

• You need highly personalized solutions: you require a demo that automatically adapts to each user's specific profile and context.

• You want to automate lead scoring: you're looking to log interactions directly into your CRM and qualify leads without any manual data entry.

• You have a global customer base: your team works with international clients and needs seamless multilingual support during demo interactions.

• You want a "set it and forget it" update cycle: you need the demo to always reflect the most current version of your product without having to re-record or reconfigure content.

• You want to protect your sales team's time: your reps need to better filter and qualify prospect interest before personally jumping on a call.

Choose Supademo if:

• Your goal is simple, accessible storytelling: you want to showcase your product clearly through interactive demos that require zero coding or technical resources.

• You want a self-paced experience: you need to create demos that prospects can explore at their own speed, using guided steps and structured content.

• You need dynamic content customization: you’re looking to personalize demos with elements like text, voiceovers, or automated translations for different audience segments.

• You need format flexibility: you want to mix and match videos, screenshots, or HTML captures to fit different software types and use cases.

• You prioritize behavioral analytics: your team needs to measure exactly how users interact with demos to gain insights into engagement, drop-off rates, and user behavior.

• Internal collaboration is key: you want a tool that makes it easy for multiple team members to manage, edit, and collaborate on demos within a shared workspace.