The challenge:

Salesforge was facing a familiar scaling problem: demand for demos was growing fast, but their team couldn’t keep up.

Many prospects went unattended, and scheduling created friction.
On top of that, the product suite is complex: requiring a clear, guided explanation early in the journey.

The result: missed opportunities and overloaded sales engineers.

Before vs After:

Salesforge was facing a familiar scaling problem: demand for demos was growing fast, but their team couldn’t keep up.

Many prospects went unattended, and scheduling created friction.
On top of that, the product suite is complex: requiring a clear, guided explanation early in the journey.

The result: missed opportunities and overloaded sales engineers.

Before Karumi

• Limited demo capacity

• Missed inbound demand

• Heavy reliance on sales engineers

After Karumi

• ~300 demos/month (+46%)

• 21% conversion to trial

• 24/7 demo availability

• No scheduling friction

The solution

Salesforge deployed an AI demo agent directly on their landing page.

Instead of waiting for a scheduled call, prospects can instantly start a live, interactive product walkthrough:

• Join a video call in seconds

• Watch the product being used in real time (screen-sharing)

• Ask questions naturally by voice or chat

• Explore multiple products in one seamless session

Think of it as a demo video that talks back, and adapts to the user.

Behind the scenes:

• The agent is trained on website content, docs, and demo recordings

• It logs into a real demo environment and navigates it like a human

• It switches between products seamlessly, like a sales engineer

• It captures insights (questions, objections, intent signals) and sends them to the CRM

On-brand, AI-first experience

Salesforge already had a strong identity around Agent Frank, their AI SDR. The demo agent became a natural extension of that.

Prospects interact with an experience that feels on-brand from the first touchpoint:

• The agent reflects Frank’s personality and tone

• Reinforces Salesforge’s positioning as an AI-first company

• Creates a consistent narrative across product, marketing, and demo

The result: a demo experience that doesn’t just explain the product, it embodies it.

Scaled across products and geographies

What started as a single use case quickly expanded.

Today, the demo agent runs across 6 different websites, covering 6 products, and is available in multiple languages, allowing Salesforge to deliver a consistent, on-brand experience globally.

Why it worked

• Removed friction: instant demos, no scheduling required, different languages

• Standardized the first touchpoint: every prospect gets a clear, consistent explanation

• Captured insights at scale: every interaction improves future ones

The impact

The demo agent now handles 46% more demos every month, directly increasing free trial volume and driving incremental revenue. 

The demo agent now runs across 6 websites and 6 products, delivering a consistent experience at scale — in multiple languages.

Performance compounds over time:

• Learns from every interaction to improve responses

• Identifies recurring questions, objections, and use cases

• Continuously refines how it presents the product

What surprised the team most was how engaged users were. With an average of 11 minutes per demo, far beyond typical video engagement.

Customer perspective

“Karumi lets us give every visitor a live demo instantly, something we could never scale with our team."

Frank Sondors

·

CEO @ Salesforge

Closing

Salesforge transformed demos from a bottleneck into a predictable, scalable driver of pipeline and revenue.

Call to action

Want to give every visitor a live demo? Check out Salesforge Demo Agent.