The challenge

StackAI sells into large enterprises, and inside each one the product has to reach team after team: ops, finance, support, data. Every new team meant another onboarding done by hand: a kickoff call, a walkthrough, another round of "how do I connect my data again?"

It worked, but it didn't scale. You can only run so many onboarding sessions a week, and adoption stalled in every team still waiting for one.

The result: slow rollouts inside accounts, and a StackAI team spending its time onboarding instead of building.

Before vs After

Before Karumi

• Onboarding done manually, one team at a time

• Limited sessions per week

• Adoption stalls wherever onboarding lags

• Heavy load on the StackAI team

After Karumi

• Onboarding on demand: any team, any time

• 40+ teams onboarded in the first quarter

• 3x weekly active usage in onboarded teams

• No extra headcount

The solution

StackAI deployed a Karumi onboarding agent. Instead of waiting for a scheduled session, any team can start a live, guided onboarding inside StackAI's real product:

• Join a call in seconds

• Get walked through their own workspace, live

• Ask questions naturally by voice or chat

• Configure and ship their first agent in the session

Think of it as an onboarding session that runs itself, for every team, at the same time.

Behind the scenes:

• The agent is trained on StackAI's product, docs, and setup flows

• It takes control of the browser and navigates the real product like a human

• It adapts to each team's use case and questions

• It captures where teams get stuck and feeds it back to StackAI

Built for every team's use case

A finance team and a support team don't onboard the same way. The agent meets each one where they are: it walks them through their own data and the setup that matters for their workflow, not a generic tour.

• Guides each team through their real use case

• Answers the specific questions that team has

• Gets them to a working agent before the session ends

The result: onboarding that doesn't just show the product, it gets each team using it.

Scaled across teams and accounts

What started as onboarding a single team quickly expanded. Today the agent runs onboarding across 8 enterprise accounts, for teams in different functions and languages, giving every team the same guided start.

Why it worked

• Removed the bottleneck: onboarding no longer waits on someone's calendar

• Standardized the first experience: every team gets the same clear, guided setup

• Drove adoption: teams reach their first working agent faster, so they actually stick

The impact

Onboarded teams hit 3x the weekly active usage of teams left to figure it out on their own, directly lifting adoption inside each account.

In the first quarter, the agent onboarded 40+ teams across 8 accounts with no extra headcount on the StackAI side, cutting manual onboarding time by 85%.

And it compounds:

• Learns from every session to improve the next

• Spots where teams repeatedly get stuck

• Continuously refines how it onboards

Customer perspective

"Getting teams to actually use the product is the hard part in enterprise. Karumi let us onboard far more of them without adding people."

Toni Rosiñol

·

Co-Founder & CEO @ StackAI

Closing

StackAI turned onboarding from a bottleneck into a predictable, scalable driver of adoption inside every enterprise account.

Call to action

Want every team onboarded automatically? See Karumi in action.