Nowadays, showcasing your product well is almost as important as the product itself. Users have less time and patience than ever. They want to quickly understand what your software does and why they should care about it.

The problem is that not all demos work the same way. Some teams stick to recorded videos while others prefer interactive in-product tours. AI guided demos are also becoming increasingly popular.

With so many options available, choosing the right software can be tricky. In this article, we show you the 7 best tools for creating product demos. We explain what makes them special and which type of team or business fits each one best.

Comparison table: the best product demo software

1. Karumi

Karumi is a pioneering platform for creating agentic demos. This is an advanced format where an AI agent performs product demonstrations in real time. Unlike static captures, this agent interprets the actual software interface. It navigates through it and answers user questions autonomously.

This solution is designed to scale sales and marketing teams. It allows them to offer personalized experiences 24 hours a day, 7 days a week, without human intervention. Thanks to its reasoning ability and bilingual support, the demo is no longer a passive asset. Instead, it becomes an interactive conversation where the product explains itself.

Key highlights

• AI agent in video calls: a virtual assistant guides the demo in real time. It navigates the interface and answers questions like a human sales representative.

• 24/7 availability: prospects can start a personalized demo at any time without relying on the schedules of sales agents.

• Hyper detailed personalization: the agent adjusts the demo content and flow based on the profile, industry, and specific needs of the user.

• Native multi language support: the AI can communicate and reason in multiple languages automatically to eliminate global language barriers.

• Automatic updates: the agent trains itself on software changes to ensure the demo always reflects the most recent version of the product.

• Integrated lead qualification: while guiding the demo, the AI collects data on the behavior and buying intent of the prospect.

• CRM integration: all demo data and interactions synchronize automatically with tools like Salesforce or HubSpot.

• Security and compliance: Karumi complies with recognized security and privacy standards such as SOC 2, GDPR, and ISO 27001.

2. Consenus

Consensus is an intelligent demo platform designed for prospects to explore products autonomously based on their specific interests. Its focus is on dynamic personalization where content adapts to show only relevant information.

It is specifically built for sales and presales teams managing complex buying cycles with multiple decision makers. Consensus helps accelerate the decision process and communicate product value more effectively.

Key highlights

• Interactive on demand demos: allows potential customers to explore software at their own pace without relying on static presentations.

• Profile based personalization: content adjusts automatically based on user answers and context.

• Behavior analytics: tracks which demo sections are viewed most and how much time users spend on each part.

• Limited AI use: artificial intelligence is only used to optimize preconfigured demos without AI agents interacting in real time with users.

• Sales and marketing synchronization: integrates with major GTM tools to maintain the flow of prospect data.

• Enterprise grade security: complies with international privacy and security standards like SOC 2 Type II and GDPR.

➡️​ Read our dedicated article to discover the best alternatives to Consensus.

3. Storylane

Storylane is a no code platform that allows you to create interactive and scalable product demos for users to explore on their own. Its main goal is to transform complex software processes into clear guided tours. This lets the prospect understand the product value quickly.

The tool makes it easy to create different paths and personalized messages based on the customer profile. This helps make the experience more relevant for every type of audience.

Key highlights

• No code creation: allows you to build intuitive guided tours using visual capture tools without needing technical knowledge.

• Intuitive visual editor: makes it easy to edit text, images, and interaction points or hotspots directly on the platform.

• Audience segmentation: provides the ability to create different paths within the demo depending on whether the user is in sales or marketing for example.

• AI assisted content: generates automatic guides, translations, and narrations to improve the quality of presentations.

• Detailed analytics: tracks user interaction including engagement metrics and UTM tracking.

• Flexible distribution: demos can be shared via direct links or embedded in websites and emails.

• Enterprise security: complies with SOC 2 Type II certifications and GDPR regulations while also offering options like SSO.

➡️​ Read our dedicated article to discover the best alternatives to Storylane.

4. Navattic

Navattic allows you to build interactive demos directly from the browser. It turns real user flows into guided experiences without needing code. It is a great solution for marketing and sales teams looking to offer a sandbox experience or a guided tour that accurately reflects the product.

The platform focuses on efficiency by offering reusable templates that speed up the production of consistent demos. These experiences can be easily shared through personalized links or embedded in campaigns to capture leads more effectively.

Key highlights

• Interactive no code demos: captures real application states such as hover effects and animations to create navigable tours.

• Templates and reuse: includes features to reuse existing content which drastically reduces the creation time for new versions.

• Dynamic personalization: allows the use of variables to personalize content like names or logos based on the user.

• Interaction analytics: provides detailed metrics on clicks and session time as well as prospect engagement levels.

• Team collaboration: integrated tools allow multiple members to work together on editing and organizing demos.

• Native integrations: direct connection with CRMs and marketing platforms to optimize internal workflows.

• Security and compliance: holds SOC 2 Type II certification and complies with GDPR regulations for the secure handling of corporate data.

➡️​ Read our dedicated article to discover the best alternatives to Navattic.

5. Walnut

Walnut is a platform focused on creating personalized demos that allow prospects to experience software in a practical and autonomous way. It combines speed and scalability. This helps teams generate engaging experiences without relying on prerecorded videos or live presentations.

The tool stands out for its profile based personalization because it allows each demo to adapt to the context and needs of the viewer. Additionally it offers robust data on user behavior to help sales teams optimize their processes.

Key highlights

• Interactive no code demos: building realistic product demonstrations without requiring programming knowledge.

• Guided and free experiences: offers both structured step by step tours and the possibility for the user to explore freely.

• Profile based personalization: ability to adapt demos to different types of users based on their specific needs.

• Integrated analytics: provides detailed metrics on how prospects interact and which parts generate the most interest.

• AI for personalization: uses artificial intelligence to adjust visual and text content within demonstrations.

• GTM tool synchronization: connects with the most popular CRMs and marketing automation platforms.

• Enterprise level security: complies with security standards such as SOC 2 Type II, GDPR, and CCPA.

➡️​ Read our dedicated article to discover the best alternatives to Walnut.

6. Demostack

Demostack is designed for sales and marketing teams to create personalized demonstrations without technical engineering support. The platform works with various formats including cloned environments and guided tours as well as high fidelity interactive sandboxes.

This tool targets organizations looking to maintain product message consistency throughout the entire sales cycle. Teams can analyze how prospects interact with these demos to refine commercial strategies and improve pipeline management.

Key highlights

• Creation without technical support: allows GTM teams to build personalized product experiences fully independently.

• Cloned environments: ability to replicate the actual product interface to offer an extremely faithful demo experience.

• Interactive sandboxes: controlled test environments where customers can safely explore specific features.

• Detailed usage analysis: delivers precise data on engagement and performance for each demo to optimize sales strategy.

• Collaborative workspace: allows multiple users to cocreate and edit and manage the demo library together.

• Integration with GTM tools: connects with CRMs and marketing platforms and other tools to sync data and facilitate lead follow up.

• Security compliance: adheres to international standards like SOC 2 Type II and GDPR and CCPA.

7. Arcade

Arcade is a fast and visual platform that makes creating interactive demos easy by capturing application flows simply. Its editor allows you to add elements like hotspots and chapters and calls to action to guide the user effectively through the product.

Arcade stands out for the use of artificial intelligence to generate voiceovers and videos and graphic elements. This raises the professional quality of the demos without needing designers. It is a very flexible solution for marketing as well as onboarding processes and internal documentation.

Key highlights

• Fast visual capture: records product flows and transforms them into interactive demos where the user can navigate and click.

• Visual no code editing: drag and drop interface to modify steps and add text and interaction elements.

• AI for asset generation: automatically creates voiceovers and videos and personalized graphics to enrich the demo.

• Multichannel distribution: demos can be shared via links or embedded in websites or exported as GIFs and videos.

• Participation analytics: measures clicks and session time and exact points where users leave the demonstration.

• Real time collaboration: shared spaces where teams can work together on content creation and management.

• Tech stack integration: connection with CRMs and analysis tools to sync lead data and optimize flows.

➡️​ Read our dedicated article to discover the best alternatives to Arcade.

8. Supademo

Supademo is known for its simplicity. It allows you to create product guides in minutes using a browser extension that captures workflows automatically. The platform transforms these flows into step by step guides that combine HTML captures and video and interactive elements.

It is an excellent choice for teams looking for an easy to implement solution for tutorials and product marketing. Additionally it allows the use of dynamic variables and conditional branching to personalize the experience based on prospect choices.

Key highlights

• Fast capture via extension: create product tours in seconds simply by navigating through the software.

• Flexible formats: allows you to combine HTML captures and screenshots and videos into a single hybrid presentation.

• Conditional branching: ability to offer different paths in the demo based on the decisions made by the user.

• AI for content support: generates narrations and texts and automatic translations for the guide steps.

• Conversion metrics: detailed tracking of completion rates and engagement and drop off points.

• Global security and privacy: complies with standards like SOC 2 Type II and GDPR and CCPA.

➡️​ Read our dedicated article to discover the best alternatives to Supademo.

9. Reprise

Reprise is a platform that clones the software interface to generate navigable demonstrations that behave like the real product. It is focused on sales and marketing teams that need to offer consistent and reusable demos at scale without relying on technical resources.

The Reprise technology allows you to edit and update demo flows without having to start from scratch. It also allows you to add interactive elements like buttons and information points to enrich user exploration.

Key highlights

• Front end cloning: captures the actual interface to offer a realistic navigation experience faithful to the original software.

• Reusable no code demos: facilitates the creation and maintenance of demo libraries without needing advanced knowledge.

• Enriched interactivity: insertion of hotspots and buttons and text boxes to guide the user dynamically.

• Integrated usage analytics: delivers metrics on the most visited sections and total interaction time per user.

• Collaborative management: shared workspace for multiple team members to manage demos centrally.

• Regulatory compliance: SOC 2 Type II certification and full compliance with GDPR for data protection.

10. Hexus

Hexus is a platform oriented toward the creation of intelligent product demos that combine interactive tours with artificial intelligence capabilities. Its proposal focuses on helping sales and marketing teams explain complex products clearly and contextually while adapting to each prospect.

The tool allows you to create guided experiences that adjust dynamically based on the user profile. In this way Hexus helps reduce friction in the buying process and improves understanding of the product value from the first contact.

Key highlights

• Personalized interactive demos: creation of guided tours that adapt to the context or role or needs of the user.

• AI for content contextualization: artificial intelligence helps prioritize messages and features based on the prospect profile.

• On demand experiences: users can explore the demo whenever they need it without relying on live meetings.

• Interaction analytics: tracking of user behavior to identify interests and friction points and intent level.

• Integration with GTM tools: connection with CRMs and marketing platforms to sync data and facilitate sales follow up.

• Security and compliance: aligned with security and privacy standards required by enterprise environments.