Although Supademo and Navattic compete in the same no code interactive demos category, their approaches are not the same. Supademo has been built as a horizontal tool that various teams within a company can adopt for different use cases. Navattic, on the other hand, specializes in the B2B SaaS customer journey.

In this article, we thoroughly analyze both platforms, reviewing their main features and the scenarios where each fits best so you know exactly which one to choose if you are evaluating tools to scale your product demos.

Comparison table: Supademo vs Navattic vs Karumi

What is Supademo?

Supademo is a no code interactive demo platform that covers the entire user lifecycle, from acquisition to internal training, passing through onboarding, customer success, and sales team enablement. Its value proposition revolves around an accessible editor where you can mix HTML captures, sandbox environments, screenshots, and video depending on what suits the use case.

In recent months, Supademo has been adding artificial intelligence layers on top of the original editor. Its AI Demo Agent works as a 24/7 assistant that retrieves demos, videos, and documents based on the prospect's questions, and Route Hub allows you to build visual routing flows with conditional logic to serve different content depending on the profile that enters the website.

Although the category is still interactive demos, today Supademo positions itself as a broader "demo infrastructure" layer that different teams can share in a single workspace.

Key features of Supademo

• Multi format editor: It combines HTML captures, sandbox environments, screenshots, and video within the same flow, without forcing you to choose a single format per demo.

• AI Demo Agent: A very recent feature that activates a 24/7 agent trained with your content, capable of retrieving demos, videos, or PDFs based on the prospect's questions. It is still in an early stage and its scope does not reach that of more advanced solutions.

• Sandbox Demo Environments: It clones realistic staging environments where the prospect can explore the product at their own pace, without touching the actual product infrastructure.

• Route Hub: A visual flow builder with conditional logic to send each visitor down a different path depending on their role, company size, or priority.

• In App Demo Hub: It delivers embedded guides within the product itself to replace intrusive tours and provide contextual onboarding.

• Granular analytics: It measures views, time per step, drop off rates, hotspot clicks, and account behavior.

• Complementary AI: Synthetic voiceovers, automatic translations to over 15 languages, and support for MCP.

• Enterprise compliance: SOC 2 Type II, GDPR, and CCPA, with access controls and hosting options geared towards corporate environments.

What is Navattic?

Navattic is a demo automation platform designed to simplify the buyer journey in B2B SaaS. Instead of stopping at the creation of individual demos, its product is structured so that demos live at every commercial touchpoint, from the first website visit to the follow up after a sales meeting.

The product is structured in three layers. Interactive demos build interactive experiences from high fidelity HTML captures. Launchpad packages personalized demos that sales teams can share before and after each call. Agent demos launch autonomous walkthroughs where an AI agent guides the experience.

Its focus is clearly on sales and marketing in B2B SaaS, targeting a customer profile of medium and large companies within the B2B SaaS ecosystem.

Key features of Navattic

• High fidelity HTML capture: It maintains the interactivity of the original product, including hover effects, animations, dropdown menus, and dynamic elements that can be edited later.

• AI Copilot: It creates demo drafts directly from product screens, trained with best practices extracted from high performing demos.

• Launchpad: A feature designed for account executives to share personalized demos during the sales process, both before and after every call.

• Agent demos: A very recent addition that introduces an AI agent capable of presenting the demo and answering prospect questions on autopilot, in any language. It is still in an initial phase and its scope does not reach that of more advanced solutions.

• Demos for the entire buyer journey: The platform covers everything from retargeting campaigns to web embeds, pre call discovery, champion enablement, upsell campaigns, and conference booth demos.

• 25+ native integrations: It connects with HubSpot, Salesforce, Marketo, Segment, Google Analytics, and the rest of the usual marketing and sales stack.

• Engagement dashboard: It shows views, completion rates, time per step, drop offs, and activity metrics per demo, aligning with pipeline prioritization.

• Security and compliance: SOC 2 Type II and GDPR, with SSO and directory sync available on higher tier plans.

Supademo vs Navattic: which one should you choose?

The decision between Supademo and Navattic depends mostly on the team that will use the tool and the scope you want to give it within the organization. These are the situations where each fits best.

Choose Supademo if:

• You are going to use the demo across multiple departments: You want a tool that serves sales as well as customer success, onboarding, and support, without having to pay for different suites.

• You need embedded onboarding within the product: The In App Demo Hub allows you to show contextual guides to users without relying on intrusive popups.

• You are interested in leveraging AI to the fullest: Supademo combines an AI Demo Agent, automatic voiceovers, translations to over 15 languages, and MCP compatibility to create and edit demos from Claude or ChatGPT.

• You are looking for an accessible editor for non technical profiles: The learning curve is fast and collaborative workspaces make it easy for various roles to work on the same demos.

• Budget matters more than enterprise depth: Supademo has a more affordable entry point and plans designed for small or medium teams without losing key features.

Choose Navattic if:

• Your primary use case is sales and marketing in B2B SaaS: You want a tool built around the buyer journey and the dynamics of a B2B funnel.

• You need demos at every touchpoint of the sales cycle: Launchpad lets you package personalized demos for before and after every call with a prospect.

• Your model is product led growth: You prefer the prospect to explore the product before speaking with sales and you need clean intent data to prioritize within the pipeline.

• You work with a large buying committee: You want to serve different versions depending on the profile (technical, financial, decision maker) and build a reusable library.

• Your customer profile is more enterprise: Navattic is geared towards large organizations with more demanding purchasing processes and higher security and compliance requirements.

Karumi: the AI agent that runs on your real product

Both Supademo and Navattic have incorporated AI agents into their platforms. The difference with Karumi is not whether there is an agent or not, but what that agent is working on.

In Supademo and Navattic, the AI agent presents demos, retrieves content, and answers questions about previously captured or recorded material. If the prospect asks something that is not covered in that material, or if they want to see a specific flow that was not considered when building the demo, the agent has nothing to fall back on.

Karumi starts from a different point. It connects the AI agent directly to the real product and lets it lead the conversation, navigating the interface live and answering whatever is asked about what the prospect is seeing at that moment. That category is what we call agentic demos. The result feels more like an automated sales meeting than a tour of pre recorded content.

The agent understands the prospect's context, decides what to show at each moment, replies in their language, and leaves all the relevant signals in the CRM so sales can prioritize effortlessly. It is available 24/7 without the need to schedule anything.

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