If you are evaluating tools to scale your product demos without relying on your sales team's schedule, Karumi and Howdygo have likely ended up on your shortlist. Both platforms share the same underlying goal (letting prospects see your software whenever they want) but they stem from completely different philosophies.

Karumi operates in the agentic demo category, where an AI agent drives a live session on the actual product and talks with the prospect as it progresses. Howdygo instead fits into the classic category of interactive product demos. Its technology captures your application's HTML and generates navigable replicas that are later edited, annotated, and embedded on a website.

Which one is the best fit for you depends on the role you want AI to play in your pipeline. Below, we analyze both tools so you can make an informed decision.

Comparison table: Karumi vs Howdygo

What is Karumi?

Karumi is the platform that pioneered the agentic demo category. The approach is easy to explain and completely different in its execution: instead of serving prerecorded videos, static tours, or annotated screenshots, an AI agent takes control of the demo and guides the prospect directly inside the product.

The key to this approach lies in where the demo takes place. The agent does not operate on an HTML replica or a simulated environment, but rather on the actual software interface. This allows it to run complete flows, contextualize each screen as it navigates, and hold a natural conversation with the user without rigid scripts. Prospects can go at their own pace, ask questions at any time, and discover the features they actually care about.

The result is a demo experience that scales with no operational limits. It is available 24 hours a day, adapts to each speaker, and does not require anyone from the team to be present to run it.

Key features of Karumi

• Live agentic demos: The agent navigates the product, explains each feature in context, and resolves doubts or objections instantly.

• 24/7 access: Any lead can launch a guided demo the exact moment they show interest without waiting for sales availability.

• Adaptation to the prospect's profile: The session adjusts to the industry, role, and interests of each visitor without needing to set up templates in advance.

• Demos in any language: The agent conducts the conversation in the prospect's native language, making it easier to expand into new markets without duplicating materials.

• Automatic synchronization with the product: Any change in the software is instantly reflected in the demo without needing to rerecord flows or maintain screenshots.

• Automated lead scoring: The platform interprets user behavior during the session and extracts buying signals that the sales team can prioritize.

• CRM connection: All demo activity is logged directly into Salesforce, HubSpot, or other systems with no intermediate steps.

• Granular permission control: This allows you to define which parts of the product each user profile can see based on their role or the stage of the sales cycle.

• Complete traceability: Every interaction is recorded, making it easy to audit platform usage and maintain visibility into the shared information.

• Enterprise security: Karumi complies with SOC 2, GDPR, and ISO 27001, aligning with the market's most demanding data protection requirements.

What is Howdygo?

Howdygo is an interactive product demo software designed for go to market teams that want to offer hands on experiences on their website without relying on engineering. Using a Chrome extension, it captures your application's HTML and CSS and rebuilds a navigable version of the product that you can later annotate, edit, and share.

Unlike platforms that show the software live, Howdygo works on a static replica. This allows you to edit the interface without touching the real environment, but it also forces you to retake screenshots every time the product changes.

The platform is organized around three lines: guided demos with annotations and voiceovers, clickable sandbox environments for sales calls, and demo collections to group pieces into a single hub. Everything is supported by Howdy AI, an assistant that helps the creator write, translate, and customize the demo.

Key features of Howdygo

• Product HTML capture: A Chrome extension records real navigation through the app and rebuilds an editable interactive version without needing to involve the technical team.

• No code UI editing: Any text, image, chart, or logo inside the capture can be modified with a click, hidden, or blurred out to protect sensitive information.

• Isolated sandbox environments: Clickable product replicas that the sales team can use on calls or share with prospects as their own exploration environment.

• Howdy AI as an editorial assistant: It generates annotations, suggests chapters, translates the demo into other languages, adjusts the tone, or rewrites the content to customize the piece by buyer profile.

• Multiple distribution formats: The exact same recording can be reused as an interactive web embed, MP4 or WEBM video, and GIF for social media or newsletters.

• Detailed step by step analytics: Metrics for impressions, initial engagement, chapter progression, and completion rate, with lead scoring based on behavior inside the demo.

• Lead capture and native connectors: Integrations with CRMs, marketing automation tools, analytics platforms, and Zapier style connectors to move leads and events to your existing stack.

• Security controls: Encryption at rest and in transit, SSO, role based access management, and formal data retention and deletion policies.

Karumi vs Howdygo: which one should you choose?

The choice between Karumi and Howdygo mostly depends on the role you want AI to play in your sales process and how you envision the relationship between the prospect and your product. Below we review the typical scenarios where each platform fits best.

Choose Karumi if:

• You want AI to lead the demo, not just set it up: You want an autonomous agent that welcomes the prospect, introduces the product, and answers questions just like an Account Executive would, without rewriting scripts every week.

• You need the demo to run on the actual product: You want the lead to see exactly what they will see when they become a customer, with no static replicas that age out with every release.

• You want an adaptive experience per prospect: You expect the demo to shift its focus based on the industry, role, or specific questions asked by the person on the other end.

• You sell in international markets: You need the demo to run natively in the prospect's language without having to manually generate translated versions for each market.

• You want the AE to jump in only when the lead is warm: You prefer the agent to qualify and enrich the lead before blocking out the sales team's time for meetings that might not move forward.

• You are betting on AI as the core of the process, not as an add on: You identify more with an approach where AI leads the demo experience from start to finish rather than one where it merely assists the creator during editing.

Choose Howdygo if:

• Your priority is embedding interactive demos on your website: You are looking for pieces embedded in landing pages, paywalls, or feature pages so the visitor can click through the product without leaving the site.

• You need to reuse the demo in multiple formats: You want the same recording to work as an interactive embed, a video for social media, and a GIF for emails without having to produce each format from scratch.

• Your sales team needs a controlled environment for live calls: You are interested in sandboxes to prevent live demos from breaking due to production environment changes or unpresentable data.

• Your primary use case is marketing and enablement: The key use case revolves around feature paywalls, product updates, social media demos, and onboarding guides rather than automating the initial sales demo.

• You prefer an editorial tool with AI support: An assistant that helps you write annotations, translate, or suggest chapters inside the editor fits you better than an agent running the demo for you.